Bullet Points Podcast - Episode 4: SHOT Show & The Industry Illusion — Why We Stay in Our Lane

In the firearms world, SHOT Show is often treated like sacred ground — the one place you have to be seen if you want to be taken seriously.

But at BuyaBullet, we believe in something different: alignment over attention.

And that’s why we don’t go to SHOT.

The Truth About SHOT Show

SHOT Show is a trade convention — a gathering of suppliers, brands, and distributors competing for attention under fluorescent lights and big banners. It’s loud. It’s flashy. And it’s expensive.

But here’s the truth: Presence doesn’t equal progress.

For many businesses, attending SHOT is more about ego than impact. Booths get bigger. Budgets get blown. But does any of it actually serve the customers who matter most?

For BuyaBullet, the answer is no.

Who We Really Serve

We don’t sell to middlemen. We serve real people — the firearm instructor prepping for a weekend course. The civilian picking up their first box of ammo. The guide getting ready for hunting season. The small security firm making sure their team is equipped.

They’re not at SHOT. They’re on the range, in the classroom, in the field.

So that’s where we focus our energy — not on being seen, but on being useful.

What Staying in Our Lane Looks Like

While other companies spend tens of thousands on trade show glitz, we double down on what matters:

• Expanding product access to more shooters

• Growing our network of trusted distributors and importers

• Building educational tools to empower our community

• Providing clear, human customer service — not corporate speak

We don’t chase hype. We stay on mission.

A Lesson for the Firearms Industry

If you're a leader in the 2A space — or even a passionate hobbyist — there's a bigger message here:

Don’t let industry tradition dictate your strategy. Don’t mistake being “seen” for being effective. And never forget who you’re actually here to serve.

The BuyaBullet Difference

Our success isn’t measured in trade show selfies or convention floor buzz. It’s measured by how reliably we get ammo into the hands of those who need it — day in, day out.

We build trust. We build relationships. We build foundations — not fireworks.

LISTEN NOW!